Twitter Blue, an exclusive subscription service offered by Twitter, provides a range of enticing features such as monetization and tweet editing. This premium offering aims to cater to users who seek an enhanced experience without the potential scrutiny associated with the coveted blue tick badge displayed beside their username.
Hiding the Blue Verification Badge
Twitter has long been working on a feature that allows users to hide their blue verification badge, and soon, Twitter Blue subscribers will gain access to this privacy option. A recent image shared by renowned app researcher Alessandro Paluzzi unveils a new toggle within Twitter’s settings, enabling users to mask their blue tick.
It is important to note that the toggle carries a cautionary message, informing users that certain actions, such as posting longer tweets or utilizing text editing tools, may still indicate their subscription to the app. Additionally, disabling the badge may limit access to certain other Twitter Blue functionalities.
The Changing Perception of the Blue Tick
Previously, the blue verification badge held a lofty position as a symbol of authority and prestige. However, recent negative sentiments surrounding this marker have prompted Twitter to introduce the option of hiding it. This development allows individuals to support Twitter 2.0 by subscribing monthly without being immediately identified as ardent followers of influential figures like Elon Musk.
This move by Twitter may seem perplexing, as Elon Musk originally envisioned a scenario where users would willingly pay $8 per month for the blue tick. Now, however, Twitter is providing an option for those who possess the badge to conceal it. Evidently, the demand for such an option exists, and based on recent insights, it appears that Twitter is nearing the launch of this highly anticipated feature.
Greater Control Over Likes and Subscriptions
In addition to allowing users to hide their blue verification badge, Twitter is also working on empowering users with control over the display of their likes and subscriptions within the app.
While this endeavor may not directly contribute to Twitter’s efforts to regain the trust of advertisers and promote brand safety, it does address another important aspect. By providing users with the ability to hide their likes and subscriptions, Twitter aims to create an environment where individuals feel more comfortable engaging with content that they might otherwise shy away from. This strategic move is designed to minimize the potential repercussions that public engagement might have on personal interests or preferences.
Reassessing the Approach
Despite these efforts to enhance user privacy and freedom, the decision to offer the option to hide the blue verification badge appears to be somewhat contradictory. One could argue that Twitter 2.0’s team misjudged the significance of this element. Notably, only a mere 0.3% of Twitter users have chosen to subscribe to Twitter Blue, suggesting that the impact of this feature on the overall user base is relatively minimal.
Twitter’s introduction of the ability to hide the blue verification badge, along with granting users more control over their likes and subscriptions, reflects the platform’s commitment to addressing user concerns and preferences. These upcoming features aim to strike a balance between privacy, personal expression, and the desire for an enhanced Twitter experience. As Twitter edges closer to the launch of these features, users can anticipate a more tailored and user-centric approach from the popular social media platform.